Welcome Kitesurfers, SUP Riders, Wakeboarders, Landyacht Sailors, Volleyball Players, Extreme Sport Lovers and spectators

Dollymount Beach, Clontarf, Dublin
Saturday 26th & Sunday 27 May 2018

Our annual Dublin Kitesurfing and SUPing Competition is back in 2018. The Battle for the Bay is set to return on Sat 26th & Sun 27 May 2018. All ages are welcome – free entry for young and old! The concept of the Battle is very simple: Fun, Wind, Water…and Fun!!!

The best riders in the country and from around the globe will come and compete in one of the best kitesurfing spots in the world:

Dollymount Beach! Home to our Puremagic gang. This will be the 1st leg of the IKSA (Irish Kitesurfing Association) Tour.

The SUP event continues to grow with even more racing formats, something to suit everyone. Look out for the Liffey part and the new Relay Fun Race! After a long winter of hard training, we are very excited to welcome again the Irish stop of the KITEBOARDER-X TOUR! Join us for a very unique weekend at the beach! Everyone is welcomed, young and old, to join this amazing celebration of Irish Kitesurfing, SUP and beach Extravaganza!



The idea of the event is to have as much fun as possible. So bring your friends, your family, to enjoy an amazing extreme water show and have a great day on the beach! Demonstrations of new toys will be organised thanks to our Watersport partners…it will be the best chance you have to try out what’s hot or ask the pros from some reviews!

If you want to learn about the sport, powerkite and SUP introductions will be offered by qualified instructors.Who knows, you could be competing by next year! There will be live music stages with great Bands and Djs playing all day long some cool tunes. And there’ll be plenty to eat at the Food Village. Plus Funfair Attractions and a Kids Zone and The Biodiversity Village for the kids.
The Biodiversity Village is a exciting place to explore the wildlife of Dublin Bay with some very friendly Experts! Experience highly recommended for the family!
So bring your picnic blanket, swimming trunks and suntan lotion (and maybe an umbrella just in case) and come down to the beach!

Event Info | Sponsors | Family Fun


The fun doesn’t stop on the beach. There will be lots of late night parties at partner venues locally and in the city centre when the sun goes down! This year Expect SOME Magic Line-up!!!!

7pm WARM UP in CLontarf.
Special “World Series SUP Dragons Racing” on the Bay,
Music, Drinks and food bits…

Venue: THE CHURCH!!! Oh my godddddd!!!!!!
What to say… Dublin is the place to be, and Pure Magic, with all our friends from The CHURCH , will bring you into a Beach Hawaian Theme musical wonderland. 2 Stages, eclectic styles, BBQ… Bring your friends and lets have some MIGHTY CRAIC!!!! no words can describe what you will live there…

CHILL OUT NIGHT Live music and Jam Session Venue…but is it so chilled out??? Follow us!

Partying is a religion!!! Can you handle it?? ;-)
THE CHURCH in city centre will host the 2017 Pure Magic PArty: Theme of the year: a BIG HAWAIIAN & HOLY PARTY! Come dressed with pineapples or candles, come as Surfer or a Nun and mix in the crowds… Its gonna be a very Sunny Party!


Dollymount, Ireland – 20th – 21st May 2017

Whats On

The concept of the Battle is very simple: Fun, Wind, Water…and Fun!!! The best riders in the country and from around the globe will come and compete in one of the best kitesurfing spots in the world: Dollymount Beach! Home to our Puremagic gang.  Everyone is welcomed, young and old, to join this amazing celebration of Irish Kitesurfing, SUPing and Dublin style beach fun. You can expect loads of surprises during the bumper packed weekend!

facebook event page


The event takes place on Dollymount Beach at Bull Island, Clontarf, Dublin 3. – Google Map

Wind conditions at Dollymount are generally very good, the beach is considered to be one of the best kitesurfing spots in the world! And is on the doorstep of Dublin’s city centre.

It is a magical spot with the beautiful surroundings of the nature reserve at Bull Island and the occasional flaming sunset colors. Shallow waters and 4 km of sandy beaches makes this spot a heaven for kitesurfers. Thanks to the local authorities and the action of IKSA, KItesurfing has been growing there in a very sustainable way and it is with great pride that we try to keep it like that! When the wind dies, Bull Island is the perfect heaven for Stand-up Paddle boarders, cruise around the island, surf the Ferry Wave or Explore the majestic Ireland ‘s Eye!

Keep safe and respect your environment! Please leave no trace.


Welcome to our Pure Magic World!

partybeginHave you ever dreamt of riding the oceans, or flying like a bird? Have you ever thought Dublin Bay could be the perfect place for cruising on a Paddle board with your mates? Come and try the most exciting but surely the most accessible extremes sports ever, in Dublin!!

We offer all you can need in our magic sport: from kitesurfing and Stand-up Paddleboarding lessons with our certified instructors to a range of new toys in stock at the shop! The lessons can be taken from complete beginners for the first thrills on the water up to advanced riders to improve their tricks repertoire! Meet The Battle Ambassadors

Puremagic is deeply grateful to all our amazing partners and friends who have all been on our same boat since the beginning and who have made all this magic happen, including this 9th Edition of Battle for the Bay!

We are also very thankful to have the chance of sharing our passion with our unique events like the Battles! We love our sports, our music, our people and this is always a great pride and pleasure to welcome all of you guys in the Magic! Big Thanks to all our partners, old or new, for 2017 and wish them a great adventure with this very special edition! The family is growing year after year which allows us to deliver a better and bigger show to YOU!!!

Contact Pure Magic

Thanks to you, generous and passionate friends!


We are an ASI Accredited Stand Up Paddle School and abide by the high international standards for stand up paddle operations.
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Driving Dublin forward as a creative and sustainable city and a place where family, community and the economy can prosper. Website

Fáilte Ireland

Fáilte Ireland is the National Tourism Development Authority of Ireland.
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2017 Official Main Sponsors THANK YOU GUYS!!! -

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The new website is here!

STill loads of information to be added but we hope that you like the new design! Great job from the best Geek and Racer in the world Jade O Connor! Explore all the sections and get ready for the battle 2014: THE WORLDS, THE VIKINGS and the MIGHTY CRAIC!!! Stay tuned

Hello and Welcome to The Battle 2014

Mark the date in you calendar, more information coming soon. If you thought last year was huge! Your in for a surprise. More Fun, More Events, More Food, More Prizes, and even bigger Superstars dropping by to your local beach for the ‘Mighty Craic’!!!!