Welcome Kitesurfers, SUP Riders, Wakeboarders, Landyacht Sailors, Volleyball Players, Extreme Sport Lovers and spectators

Dollymount Beach, Clontarf, Dublin
Saturday 20th & Sunday 21 May 2017

Our annual Dublin Kitesurfing and SUPing Competition is back in 2017. The Battle for the Bay is set to return on Sat 20th & Sun 21 May 2017. All ages are welcome – free entry for young and old! The concept of the Battle is very simple: Fun, Wind, Water…and Fun!!!

The best riders in the country and from around the globe will come and compete in one of the best kitesurfing spots in the world:

Dollymount Beach! Home to our Puremagic gang. This will be the 1st leg of the IKSA (Irish Kitesurfing Association) Tour.

The SUP event continues to grow with even more racing formats, something to suit everyone. Look out for the Liffey part and the new Relay Fun Race! After a long winter of hard training, we are very excited to welcome again the Irish stop of the KITEBOARDER-X TOUR! Join us for a very unique weekend at the beach! Everyone is welcomed, young and old, to join this amazing celebration of Irish Kitesurfing, SUP and beach Extravaganza!



The idea of the event is to have as much fun as possible. So bring your friends, your family, to enjoy an amazing extreme water show and have a great day on the beach! Demonstrations of new toys will be organised thanks to our Watersport partners…it will be the best chance you have to try out what’s hot or ask the pros from some reviews!

If you want to learn about the sport, powerkite and SUP introductions will be offered by qualified instructors.Who knows, you could be competing by next year! There will be a live music stage with great Djs playing all day long providing the soundtrack to the day. And there’ll be plenty to eat at the Food Village. Plus Funfair Attractions and a Kids Zone and The Biodiversity Village for the kids.
The Biodiversity Village is a exciting place to explore the wildlife of Dublin Bay with some very friendly Experts! Experience highly recommended for the family!
So bring your picnic blanket, swimming trunks and suntan lotion (and maybe an umbrella just in case) and come down to the beach!

Event Info | Sponsors | Family Fun


The fun doesn’t stop on the beach. There will be lots of late night parties at partner venues locally and in the city centre when the sun goes down! This year Expect SOME Magic Line-up!!!!

7pm WARM UP BRAM STOKER CLontarf. The coolest terrasse in front of the beach, Yesssss!
Official Opening 8pm
Music, Drinks and food bits…

What to say… Dublin is the place to be, and Pure Magic, with all our friends from Clontarf and beyond , will bring you into a musical wonderland. 2 Stages, eclectic styles, BBQ… Bring your friends and lets have some MIGHTY CRAIC!!!! no words can describe what you will live there…

CHILL OUT NIGHT Live music and Jam Session Venue BRAM STOKER…but is it so chilled out??? Follow us!

Partying is a religion!!! Can you handle it?? ;-)


Dollymount, Ireland – 28th – 29th May 2016

Whats On

The concept of the Battle is very simple: Fun, Wind, Water…and Fun!!! The best riders in the country and from around the globe will come and compete in one of the best kitesurfing spots in the world: Dollymount Beach! Home to our Puremagic gang.  Everyone is welcomed, young and old, to join this amazing celebration of Irish Kitesurfing, SUPing and Dublin style beach fun. You can expect loads of surprises during the bumper packed weekend!

facebook event page


The event takes place on Dollymount Beach at Bull Island, Clontarf, Dublin 3. – Google Map

Wind conditions at Dollymount are generally very good, the beach is considered to be one of the best kitesurfing spots in the world! And is on the doorstep of Dublin’s city centre.

It is a magical spot with the beautiful surroundings of the nature reserve at Bull Island and the occasional flaming sunset colors. Shallow waters and 4 km of sandy beaches makes this spot a heaven for kitesurfers. Thanks to the local authorities and the action of IKSA, KItesurfing has been growing there in a very sustainable way and it is with great pride that we try to keep it like that! When the wind dies, Bull Island is the perfect heaven for Stand-up Paddle boarders, cruise around the island, surf the Ferry Wave or Explore the majestic Ireland ‘s Eye!

Keep safe and respect your environment! Please leave no trace.


Welcome to our Pure Magic World!

partybeginHave you ever dreamt of riding the oceans, or flying like a bird? Have you ever thought Dublin Bay could be the perfect place for cruising on a Paddle board with your mates? Come and try the most exciting but surely the most accessible extremes sports ever, in Dublin!!

We offer all you can need in our magic sport: from kitesurfing and Stand-up Paddleboarding lessons with our certified instructors to a range of new toys in stock at the shop! The lessons can be taken from complete beginners for the first thrills on the water up to advanced riders to improve their tricks repertoire! Meet The Battle Ambassadors

Puremagic is deeply grateful to all our amazing partners and friends who have all been on our same boat since the beginning and who have made all this magic happen, including this 9th Edition of Battle for the Bay!

We are also very thankful to have the chance of sharing our passion with our unique events like the Battles! We love our sports, our music, our people and this is always a great pride and pleasure to welcome all of you guys in the Magic! Big Thanks to all our partners, old or new, for 2016 and wish them a great adventure with this very special edition! The family is growing year after year which allows us to deliver a better and bigger show to YOU!!!

Contact Pure Magic

Thanks to you, generous and passionate friends!


We are an ASI Accredited Stand Up Paddle School and abide by the high international standards for stand up paddle operations.
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Driving Dublin forward as a creative and sustainable city and a place where family, community and the economy can prosper. Website

Fáilte Ireland

Fáilte Ireland is the National Tourism Development Authority of Ireland.
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2016 Official Main Sponsors THANK YOU GUYS!!! -

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What a Battle !! !

THANK YOU! The battle is now over but will remain in our memories for a good while! the colours, the kites, the Sups, the flying things, the smiles of all there on the beach, the beach, the blue sky and shining sun… Lets not get too emotional wink emoticon but yes the Battle for the […]


The Big Day Has arrived… The Battle shall now begin… There will be no mercy… There will be only glory… For the King, the Queen and the Prince! Good Luck to all, and for all updates keep in touch with us on facebook event page and twitter account #bftb2015 We are now gone… to the […]


What to say? Well we think that in all the history of Pure Magic we never reached this before: The Battle 2014 was just the most exciting event we hadthe chance to be part of, and welcome so many exciting people and groups. It has been a long road before hitting the beach on that […]